Chifukwa chiyani izi ndizoyenera mphindi zanu zitatu

Ngati ndinu mwini wa kampani, woyang'anira zogula, kapena woyendetsa bizinesi ya pa intaneti, mwina mwakumanapo ndi izi:

Mutsegula Alibaba, fufuzani "matumba amphatso," ndipo zotsatira zikwizikwi zimawonekera. Tsamba ndi tsamba la matumba ofanana a kraft, zogwirira zofanana, mawu ofanana. Mumathera masana mukuyerekeza ogulitsa, koma mumazindikira kuti simukudziwa woti mukhulupirire ndani.

Si vuto lanu. Ndikusalingana kwa chidziwitsoVuto la makampani onse ogulitsa matumba amphatso.

Ndife fakitale yokhala ndi zaka zoposa 20 zogwira ntchito popanga matumba a mapepala. Tivomereza china chake:Makampaniwa ndi abwino kwambiri kuuza makasitomala kuti "nafenso tikhoza kuchita," koma ndi oipa kwambiri pofotokoza "momwe ndalama zanu zimayendera, chifukwa chake, komanso komwe ndalama zanu zimapita."

Kotero tikuchita chinthu chomwe chikutsutsana ndi malamulo amakampani:Kugawa mfundo za mitengo, mfundo zosankhira zinthu, ndi mfundo zopangira matumba amphatso kukhala lipoti lomwe mungamvetse bwino.

Iyi si kabukhu ka zinthu. Ndi buku lofotokozera zochita za makampani.

Mtengo Wobisika wa Matumba Amphatso — Zimene Mapaketi Ambiri Amapeputsa

Msika wapadziko lonse wopereka mphatso unafika pa $29.13 biliyoni mu 2025 ndipo ukuyembekezeka kufika pa $44.93 biliyoni pofika chaka cha 2034, kukula pa CAGR ya 4.99%-42Koma chosangalatsa n'chakuti,Matumba amphatso ndi gawo losayamikirika kwambiri pa unyolo wonse wamtengo wapatali.

Chifukwa chiyani?

Chifukwa makampani ambiri amagawa bajeti ya ma phukusi pogwiritsa ntchito njira iyi: Mtengo wa ma phukusi = Mtengo wa zinthu + Mtengo wosindikiza. Chulukitsani ndi kuchuluka.

Koma fomula iyi ilibe chosinthika:Chimachitika ndi chiyani chikwama chikagwiritsidwa ntchito.

Tinagwira ntchito ndi kampani yodziyimira payokha yopanga zinthu. Anasintha thumba la mphatso kukhala la ife, ndikuwonjezera zinthu ziwiri zomwe zikuwoneka kuti "zosafunikira":

·Kulimbitsa kapangidwe kake pansi (+$0.02 pa thumba lililonse)

· Chophimba cholimba kwambiri (+$0.01 pa thumba lililonse)

Kenako anatiuza kuti: kusunga makasitomala kwawonjezeka kwambiri. Osati chifukwa choti malonda awo asintha, koma chifukwa chotiMakasitomala ankaona kuti chikwamacho chinali chabwino kwambiri moti sakanatha kuchitaya. Anachisunga kunyumba kapena m'sitolo yawo, zomwe zinkapereka malonda aulere tsiku lililonse.

Mtengo wa thumba la mphatso limenelo unakwera ndi ndalama zosakwana $0.03, koma moyo wake unasintha kuchoka pa "mphindi zitatu" kufika pa "miyezi itatu."

Ichi ndi chinthu choyamba chomwe tikufuna kunena:Mtengo wa thumba la mphatso sayenera kuyesedwa ndi mtengo wake, koma ndi kuchuluka kwa malonda omwe kampani imagwiritsa ntchito pa dola iliyonse.

Kusanthula Mtengo wa Matumba Amphatso Opangidwa Mwamakonda — Buku Lotsogolera "Lowonekera"

Kodi ndi vuto lalikulu liti lomwe likupezeka kwambiri mumakampani opanga matumba amphatso?Ndondomeko ya mitengo.

Chikwama cha mphatso cha kukula komweko chingakhale ndi mitengo yosiyana kawiri kapena katatu pakati pa ogulitsa. Kodi kusiyana kumeneku kumachokera kuti? Tiyeni tikambirane mwachidule.

Mtengo wa thumba la mphatso la kraft wamba:

N’chifukwa chiyani mitengo imasiyana kwambiri chonchi?Chifukwa mafakitale osiyanasiyana amapanga zisankho zosiyanasiyana pa sitepe iliyonse — ena amachepetsa kulemera kwa pepala kukhala mitengo yotsika, ena amachepetsa ubwino kuti apeze maoda. Njira yathu ndi iyi:Palibe njira zachidule zobisika. Palibe njira zochepetsera khalidwe zomwe simungathe kuziona.

Mu kugula matumba amphatso a B2B, kuonekera kwa chidziwitso ndiye mtengo waukulu kwambiri. Kusiyana kwathu ndi uku:Mukudziwa bwino komwe dola iliyonse imapita.

Kusankha Zinthu — Chifukwa Chake “Kraft Paper” Ingawononge Mtengo Wambiri

Zipangizo zoyambira za matumba amphatso zapadera zimatsimikizira mwachindunjikuuma, mphamvu yonyamula katundu, ndi kapangidwe kake.

·Pepala la kraft la Virgin Wood: Ulusi wautali, wolimba kwambiri, malo osalala. Ndi abwino kwambiri posindikiza bwino komanso matumba apamwamba amphatso. Mtengo wake ndi wokwera, koma kapangidwe kake ndi kosiyana.

·Pepala lopangidwa ndi kraft lobwezerezedwanso: Zabwino kwambiri pakuwunika momwe zinthu zilili. Ulusi waufupi, kapangidwe kake ka madontho achilengedwe. Zabwino kwambiri kwa makampani omwe amatsatira kukongola kwachilengedwe komanso ziphaso za chilengedwe.

·Pepala/bolodi la zaluso lophimbidwa: Malo ophimbidwa kuti azitha kudzaza mitundu yambiri. Abwino kwambiri pazithunzi zamitundu yonse. Amagwiritsidwa ntchito kwambiri mu zodzoladzola komanso ma phukusi apamwamba.

·Pepala lapadera: Lili ndi pepala lakuda looneka ngati ngale, lopakidwa utoto, lokhala ndi mafelemu ang'onoang'ono. Limagwiritsidwa ntchito pojambula ndi kugwira zinthu zosiyanasiyana.

Pa matumba amphatso amakampani, tikukulimbikitsani kuti mugwirizanitse zinthu ndi mtundu wa mphatso ndi dzina la kampani — osati kungofunafuna "zodula kwambiri" kapena "zotsika mtengo kwambiri."

Njira Zosindikizira — Kodi Logo Yanu Ndi Yofunika Motani?

Chizindikiro chomwe chili pa thumba la mphatso lapadera ndi malo oyamba olumikizirana pakati pa kampani yanu ndi kasitomala. Ubwino wake umatsimikizira momwe kasitomala amaonera kampani yanu.

Njira zosiyanasiyana zosindikizira zili ndi zotsatira ndi mtengo wosiyana kwambiri:

·Kusindikiza pazenera: Inki yokhuthala, utoto wambiri, yosakanda. Yabwino kwambiri pamitundu yayikulu komanso zolemba. MOQ yosinthika, mtengo wake ndi wabwino.

·Kusindikiza kwa offset (CMYK): Imatha kubwerezanso tsatanetsatane wazithunzi ndi ma gradients. Yabwino kwambiri pazithunzi zovuta. Imafuna kupanga ma plate, MOQ yapamwamba.

·Kusindikiza zojambulazo (golide/siliva/golide wa duwa): Kunyezimira kwachitsulo, kukongola komaliza. Ndikwabwino kwambiri pa ma logo ndi matumba amphatso apamwamba. Mtengo wake ndi wokwera, koma mawonekedwe ake ndi apamwamba kwambiri.

·Kujambula/kuchotsa zinthu zakale: Mphamvu yogwira ya mbali zitatu. Imawonjezera luso komanso kudziwika kwa mtundu. Yodziwika bwino m'maphukusi apamwamba.

·Kusindikiza kwa digito: Yopanda mbale, yotsika kwambiri MOQ. Yabwino kwambiri pa maoda ang'onoang'ono oyesera kapena kusintha zomwe mukufuna. Mtengo wake ndi wokwera pa chinthu chilichonse.

Malangizo athu:Sitampu ya zojambulazo za ma logo, chotsani mapatani, chophimba kuti muwone momwe mtengo ulili wogwiritsidwira ntchito— gwirizanitsani njira kuti zigwirizane ndi zovuta m'malo mogwiritsa ntchito njira imodzi pa chilichonse.

Zosankha Zogwirira Ntchito — Tsatanetsatane Umafotokoza Zomwe Ogwiritsa Ntchito Akudziwa

Chogwirira ndicho chinthu chomwe chimagwiritsidwa ntchito kwambiri pa thumba la mphatso - ndipo chimakhala chosavuta kulephera.

Miyezo yoyesera kukoka imakhudza mwachindunji chitetezo. Timachita mayeso osavuta okoka zitsanzo pa gulu lililonse kuti titsimikizire kuti miyezo yonyamula katundu yakwaniritsidwa.

Ndondomeko Yosankha Matumba Amphatso Mwamakonda — Chitsanzo Choganiza Chokuthandizani Kusunga Ndalama

Pambuyo pofufuza nkhani zambirimbiri zokhudza kugula matumba amphatso a makampani, tapanga njira yopangira zisankho:Mtundu wa Zamalonda × Kagwiritsidwe Ntchito × Mtengo wa Bajeti → Kakonzedwe Kabwino Kwambiri

Gawo 1: Dziwani mtundu wa chinthu

Matumba ogulitsa tsiku ndi tsiku: Okwera kwambiri, okhazikika, komanso okwera mtengo kwambiri

· Matumba a nyengo/otsatsa: A nyengo, oganizira kwambiri kapangidwe kake, komanso ogwiritsidwa ntchito pang'ono

Matumba amphatso amakampani: Apakatikati, apamwamba kwambiri, kulinganiza bwino mtundu wa kampani

Matumba okongoletsera ukwati: Ang'onoang'ono, opangidwa bwino kwambiri, opangidwa mwamakonda

· Matumba apamwamba ogulira zinthu: Voliyumu yaying'ono kwambiri, kapangidwe kapamwamba, chizindikiro cha udindo

Gawo 2: Unikani momwe zinthu zimagwiritsidwira ntchito

·Kugwiritsa ntchito m'sitolo: Kusagwiritsidwa ntchito molakwika, kosavuta kusunga

· Kutumiza ma CD: Kukhazikika kwa kapangidwe kake, kokhazikika

·Zopereka za chochitika: Zopepuka, zonyamulika, zowonekera bwino

· Zabwino pa chochitika: Zabwino kwambiri, zamwambo, komanso zokumbukira zabwino

Gawo 3: Khazikitsani bajeti yanu

·Kulowa: Zotsatsa zambiri, zogulitsa zoyambira

·Mid: Malo ogulitsira zinthu zamakampani, mphatso za tsiku ndi tsiku zamakampani

·Zapamwamba: Mitundu yapamwamba, ma CD apamwamba

· Ultra-premium: Mabaibulo ochepa, njira zapadera zapadera

Gawo 4: Machesi ogwirizana

Ndondomeko iyi si yokwanira, koma ingakuthandizeni kuchepetsa zosankha zanu mwachangu ndikupewa kutayika mu nyanja ya zosankha zambiri.

Mfundo Zitatu - Chifukwa Chake Makampani Ayenera Kuganiziranso Matumba Amphatso

Chidziwitso #1: Matumba amphatso ndi njira yotsika mtengo kwambiri yowonetsera mtundu

Chikwama cha mphatso chimadutsa mu "ma node owonetsera" osachepera atatu kuchokera ku fakitale kupita kwa ogula: nyumba yosungiramo zinthu zakale → shelufu yogulitsira → nyumba ya ogula. Ngati khalidwe lake ndi labwino mokwanira, limadutsa mu node yachinayi ndi yachisanu - kugwiritsanso ntchito. Izi zikutanthauzaNdalama iliyonse yomwe mumagwiritsa ntchito pogula thumba la mphatso imachepetsedwa kangapo.Poyerekeza, ndalama zomwezo zomwe zimagwiritsidwa ntchito potsatsa malonda zimapangitsa kuti anthu aziona zinthu zambiri.

Chidziwitso #2: Kusintha kwa kukhazikika si mtengo - ndi mwayi wopikisana

Msika wapadziko lonse lapansi ukusinthira kwambiri ku ma CD okhazikika. Malamulo a EU okonza ma CD akukulirakulira, chidziwitso cha ogula pazachilengedwe chikukwera, ndipo malonjezano a ESG akuyendetsa ma CD kuchoka pa "kugwiritsa ntchito kamodzi" kupita ku "kozungulira." Matumba amphatso opangidwa ndi pepala lovomerezeka ndi FSC, inki yochokera m'madzi, ndi zogwirira zowola akusamuka kuchoka pa "zabwino kukhala nazo" kupita ku "zofunika patebulo"-42.

Chidziwitso #3: Malingaliro a MOQ a matumba amphatso apadera akusokonezedwa

Mwachikhalidwe, matumba amphatso apadera amafuna ma MOQ okwera kuti achepetse mtengo wa mbale ndi nkhungu. Koma ndi makina osindikizira a digito ndi mizere yaying'ono yopangira,Malo a MOQ akutsika kwambiri.Kwa makampani ang'onoang'ono ndi apakatikati omwe akuyesera mapangidwe atsopano, uwu ndi mwayi waukulu - yambani ndi magulu ang'onoang'ono kuti mutsimikizire mapangidwe, kenako muyeso kutengera ndemanga za msika.

Kodi Ndife Ndani — Ndipo Chifukwa Chake Tinalemba Chilengezo Cha “Chosazolowereka” Ichi cha Atolankhani

Ndife fakitale yaku China yomwe yakhala ikupanga matumba amphatso kwa zaka zoposa khumi. M'mbuyomu, makasitomala athu makamaka anali makampani akunja komanso ogulitsa zinthu zambiri. Tsopano, tikufuna kulumikizana ndi makampani mwachindunji.

Tinaganiza zoti tisalembe nkhani yachikhalidwe yokhudza atolankhani yonena kuti “tayambitsa chinthu chabwino.” Anthu amenewo amatayika chifukwa cha phokoso.

Chomwe tikufuna kuchita ndi ichi:Chotsani kusiyana kwa chidziwitso mumakampani opanga matumba amphatso.

Izi zikutanthauza:

·Kufotokoza chifukwa chake thumba lomwelo lingathe kukwera mtengo kawiri kuposa kuchokera kwa ogulitsa osiyanasiyana

·Kugawana njira zomwe ziyenera kulipidwa mowonjezera — ndi zomwe zili “zotchinga phindu”

· Kukuwonetsani makonzedwe otsika mtengo kwambiri pamlingo wosiyanasiyana wa bajeti

· Kukuthandizani kusintha matumba amphatso kukhala ma amplifier azinthu zamtundu wina pamene mukulamulira ndalama

·Ichi si chilengezo. Ndi chiganizo cha zisankho zamakampani.

Ngati mukufuna matumba amphatso a mtundu wanu koma simukudziwa momwe mungasankhire — kapena ngati muli ndi zofunikira zomveka bwino ndipo mukufuna wogulitsa wodalirika — tingakuthandizeni.

Ntchito ya "Transparent Quotes" Ikupezeka Tsopano — Onani Komwe Ndalama Zanu Zikupita

Potsatira nkhaniyi, tikuyambitsa ntchito yotsutsana ndi mafakitale:Kutchula Mosabisa.

Mukapempha mtengo wa matumba amphatso kuchokera kwa ife, simudzalandira mtengo uliwonse. Mudzalandiramawu a chinthu cha mzerekusweka:

· Mtengo wa pepala (kulemera, zipangizo, mtundu)

·Kupanga mbale ndi kusindikiza ndalama

· Mtengo wa chogwirira ndi zowonjezera

· Ndalama zopangira ndi kukonza

·Kuyika ndi kutumiza ndalama

Simulipira "msonkhano wamakampani." Mumalipira zomwe mungathe kuziona zokha.

Mabizinesi 30 oyamba kutumiza mafunsoadzalandirapaketi yachitsanzo yaulere (zitsanzo 3-5 zakuthupi)kuphatikizalipoti losanthula mtengo mwamakonda(ndalama zotumizira zikugwira ntchito).

Imelo: janice@yuanxupaperbag.com

Nambala Yofunsira Mafunso:+860133 9275 2288

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Tikulandira makasitomala atsopano ndi omwe alipo kale kuti adzacheze fakitale yathu—katswiri wopanga matumba a mapepala ayenera kufotokoza momveka bwino momwe amagwirira ntchito yonse yopangira.